While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure …
more ...Search engines track searcher behavior, and by looking at what searchers click on and what they search for next, search engines can learn a surprising amount about what someone might mean by those one to three words. Then your rankings don’t really matter. Google research has found that many …
more ...Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Couple amazing content with timelessness, and you start to see the value of evergreen. While you don’t need to …
more ...Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. Links are a strong indicator of the value of a website’s content, especially when multiple pages target …
more ...Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search results. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high …
more ...There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing – promotion and PR. Google alone updates their main algorithm anywhere from 500-600 times …
more ...There are plenty of business owners whose websites haven’t been updated in years who are being left behind by major shifts in digital marketing. You don’t want to be one of those people. In the long run, not changing with the times hurts your business. If you apply …
more ...The largest sites on the internet are either content creation sites or those that cultivate the content of others via user-generated content (UGC) or aggregation. Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means …
more ...Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a …
more ...Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means …
more ...Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Focus …
more ...Using keywords is basically just setting the topic of your piece of content, but you have to be careful not to use that keyword too much (AKA keyword stuffing). If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what …
more ...We can use Google Trends for Websites for insight into particular competitors. You not only can compare traffic for various websites over time but also can see other sites visited and what those visitors searched for. Focus on producing content on your site that educates and engages your prospective customers …
more ...If you're new to search engine optimization and website marketing, you might have heard words like "web crawler", "search engine robot", or "search engine spider". All of these words refer to the same thing. If your web pages answer web crawlers correctly, they will get better rankings on search engines …
more ...On top of intentional actions, web servers frequently create duplicate versions of a page. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Your online competitors may not be who you …
more ...A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. Case studies drive more traffic and …
more ...A lot of times, even if you have worked very hard to optimize your website by following best practices, attract the “right” visitors and offer a great experience to your website’s visitors you notice that bounce rate stays very high or has been reduced by 1% or less the …
more ...Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a …
more ...Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the most common culprit being slow user experience, usually as a result of Javascript and HTML hiccups, which should be forwarded …
more ...Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people …
more ...There is no single tip I could give that would tangibly help a person further their search domination. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths …
more ...In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). You …
more ...Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. Editorial links can be some of the most powerful for SEO because …
more ...If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. Let …
more ...Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their …
more ...Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. An SEO unable to directly influence changes made to the website runs a powerless program. Amazing content—evergreen or not …
more ...Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google’s SEO ranking algorithm. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages …
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