Web 2.0’s and Google Stacks

Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. Other best practices that we have in SEO are things where we will take a …

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How do you feel about conversion rates now?

While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure …

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The truth about CTR

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. Gone are the days when you have to mention exact keyword phrases a …

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Take care when dealing with reporting

In SEO, having a decent ‘fresh’ rating doesn’t mean you’ve got a cool new pair of sneakers you want to show off. It’s the practice of updating your content, adding little tweaks to make sure it remains relevant. Although bounce rate is hard to measure you should …

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Why SEM matters

How often did you leave a website because it took too long to open? It happens all the time. I'll admit it - I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I …

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Invest in content

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Couple amazing content with timelessness, and you start to see the value of evergreen. While you don’t need to …

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SEO can be overwhelming for any number of reasons

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. Links are a strong indicator of the value of a website’s content, especially when multiple pages target …

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Personalization counts: how do SEO campaigns fit into this?

Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search results. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high …

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Make sure your SEO checklist includes URLs for best results

There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing – promotion and PR. Google alone updates their main algorithm anywhere from 500-600 times …

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Why have link exchanges been so popular?

There are plenty of business owners whose websites haven’t been updated in years who are being left behind by major shifts in digital marketing. You don’t want to be one of those people. In the long run, not changing with the times hurts your business. If you apply …

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Make reporting the main focus of your marketing tactics

The largest sites on the internet are either content creation sites or those that cultivate the content of others via user-generated content (UGC) or aggregation. Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means …

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The latest trends in domain authority

Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a …

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Optimise your site, paying special attention to metrics

Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means …

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Personalization counts: how do CTRs fit into this?

For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Once you have a solid keyword phrase in mind, you need to make sure the keyword phrase can be easily used in video titles and descriptions. Sometimes you can pick a great phrase then …

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Black hat spammers turn to attack others

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Focus …

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One element of your strategy should look at landing pages

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a …

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Use Outbound Links

We can use Google Trends for Websites for insight into particular competitors. You not only can compare traffic for various websites over time but also can see other sites visited and what those visitors searched for. Focus on producing content on your site that educates and engages your prospective customers …

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Don’t forget about trust rank

If you're new to search engine optimization and website marketing, you might have heard words like "web crawler", "search engine robot", or "search engine spider". All of these words refer to the same thing. If your web pages answer web crawlers correctly, they will get better rankings on search engines …

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All you wanted to know about cloaking but were afraid to ask

On top of intentional actions, web servers frequently create duplicate versions of a page. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Your online competitors may not be who you …

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What your mum didn't tell you about stickiness

SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. What we should be worried about is having a large number of web pages on our websites that are mostly duplicate …

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The secret behind social media

A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. Case studies drive more traffic and …

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Never Stop Working

A lot of times, even if you have worked very hard to optimize your website by following best practices, attract the “right” visitors and offer a great experience to your website’s visitors you notice that bounce rate stays very high or has been reduced by 1% or less the …

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Focus on performance, user experience, and web crawlers

Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a …

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One element of your strategy should look at link research

Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the most common culprit being slow user experience, usually as a result of Javascript and HTML hiccups, which should be forwarded …

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The ultimate revelation of conversion rates

This concept has been highlighted and evangelized by Rand Fishkin recently. The combination of SEO and conversion can result in a lift in organic results. No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that …

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Can a techie truly understand onsite SEO

Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). In the race to get as many high quality backlinks as possible, many marketers and …

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What can we do to improve?

There is no single tip I could give that would tangibly help a person further their search domination. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths …

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How do search engines compile these lists?

When it comes to search engine optimisation the information available can be a minefield. One of the most common misconceptions is that blogging on your own site is going to help your SEO. If you’re struggling to rank #1 for your brand name among other websites with a similar …

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You need to go back to your market research

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). You …

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Carve out time for concentrating on rankings

Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. Editorial links can be some of the most powerful for SEO because …

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Make a good use of keyword stuffing

If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. Let …

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The person with the best content will win

Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. An SEO unable to directly influence changes made to the website runs a powerless program. Amazing content—evergreen or not …

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Reasons that people rely on hits

SEO only becomes difficult when other people become involved that aren’t SEOs. Get into the habit of providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to reward you. The idea is to …

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Tell me more about RSS feeds

Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google’s SEO ranking algorithm. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages …

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