There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages. There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice.
Useful, high quality, relevant content
Development of a prioritized list of targeted search terms related to your customer base and market segment. Don ’t keyword stuff
– write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users.
Focus keywords and focus keyphrases
Launching a new website without putting 301 redirects in place
is literally committing SEO suicide. Not only will you lose all of
your past SEO history, your rankings (and traffic!) will plummet.
Always, ALWAYS 301 redirect your old site pages to your new
ones to let Google know where your new content can be
found. Find out which pages
on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII
languages) are best when they're short, but descriptive.
Types of Site Changes That Can Affect SEO
Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and more customers are looking for a local supplier, so getting this right is a must if you want to be successful within your location. Gaz Hall, from SEO Hull
, had the following to say: "As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up."
Become relevant for your search terms
Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. According to Google, natural
links leading back to your site are definitely something to strive for. A 301 redirect is a permanent redirect from one URL to another. Whether you’re
switching domain names, restructuring your URLs (more on that in the next section),
or consolidating content as part of your website redesign, setting up 301 redirects is
crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new
URLs. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year.