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Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay.

Optimising your site for featured snippets

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not link to bad sites or else all your pains will go waste. Updating content across a site should be a priority as Google rewards fresher content for certain searches. How do you find people who value SEO enough to pay your prices?

The key is to find the keywords in our niches which have low competition

Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel="nofollow" inside of the link's anchor tag. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop.

The first indication should be reporting

The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites. Gaz Hall, from SEO Hull, had the following to say: "Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled."

Bring your customers back to your site in the form of traffic and sales

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. Progressive SEO means technical, analytical and traditional marketing all rolled into one.