Headings give your web page structure and help search engines better determine what your page content is about. Heading tags (not to be confused with the head HTML tag or HTTP
headers) are used to present structure on the page to users. There are
six sizes of heading tags, beginning with h1, the most important, and
ending with h6, the least important. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger arsenal than sites that are not engaging in SEO. The semantic analysis of a link’s value does go deeper than just the anchor text
Leverage the work your competitors have already done in landing links
Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. Examination of content keywords and present engine rankings of competitive websites to determine an effective engine positioning strategy. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page.
How do I make sure results are guaranteed and long-term?
Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. What would you type into a search engine to find your business website or page? You will never get enough traffic on your website. That’s the human nature. We always strive for more. A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement.
Don't allow the most rewarding business opportunities to fall right through your hands
Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Rankings matter. But they’re not the metric you should be focusing on. According to SEO Consultant, Gaz Hall: "Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems."
Google’s algorithms react much faster to your changes this year
Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within.