Do you review and analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page.
How does your website look on different devices?
Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for. Search engines don’t like familiar or generic content. Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses.
Collaborate and filter
The navigation of a website is important in helping visitors
quickly find the content they want. It can also help search engines
understand what content the webmaster thinks is important. Stick to these good practices and you’ll be on your way to free traffic. Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog.
Auditing an Existing Site to Identify SEO Problems
Modern SEO is about so much more than keywords and meta tags. Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Gaz Hall, from SEO Hull, had the following to say: "Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR."
Identify potential backlink opportunities
Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. If your site is littered with lengthy, indecipherable URLs that don’t align well with the
actual content of your site pages, restructuring your URLs should definitely be a
priority during your next website redesign. Wondering where SEO comes into play
here? While just like the searchers themselves, search engines prefer URLs that
make it easy to understand what your page content is all about. Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic.