Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Although Google's search results are provided at a page level, Google
also likes to have a sense of what role a page plays in the bigger
picture of the site. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open.
70% of clicks on search engine results pages are on organic results
Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. If you recently moved
to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why would anyone try to rank without links in the first place? Google cares about links more than anything, and so should you.
Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. Keywords should be relevant.
This means your site should be a satisfactory destination for users. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking.
Anchor text is still a huge ranking signal
The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the value of links by the domains they come from and the pages on the domains they come from. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. When it comes to writing effective SEO content, you should always begin by thinking of the perfect headline. However, an effective headline can do wonders for not only SEO purposes but also for your social media and website visitors as well. Gaz Hall, from SEO Hull
, had the following to say: "A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google. "
Link building for local businesses on a budget
Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches. With Google's mobile-first index,
mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Which keywords are the fastest to page 1? Fastest to the top 5? In the past, Google has stated that the country within which a website is
hosted is a very small factor in their international ranking algorithms. So try to
have servers set up in your target countries. For example, if your company is
based in the UK and you have a .fr extension of your site, have the .fr domain
extension site hosted on a server in France.