On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes.
Think less about optimizing for specific keywords
One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. With the proliferation of
smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. Machines are writing stories and that is often something Google is not a fan of.
Use Link Baiting To Get More Clicks from the SERPS
I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. In 2012, Google began
to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get to the top of Google, now find themselves faced with a penalty. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy.
Schema mark-up is a requirement for your content
SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent."
Links are forever
After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. Aside from on-site optimization
and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. SEO changes quickly. Information that was true six months ago, may not be true today.