Date Tags ROI

A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right?

Search engines don't just look for images

Review competitive lists and other pertinent industry sources. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Search engines have a limited ability to recognize images, animation, video and audio. Use description meta tags to provide both search engines and users with a summary of what your page is about!

How do your SEO and content marketing efforts complement each other?

Anchor text has been a huge talking point within SEO for many years now. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear.

If you add alternative text for non-Flash-enabled browsers then all should be well

Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. According to SEO Consultant, Gaz Hall: "With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own."

Start your SEO copywriting process here

While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site.