In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real will either take… money, time, or effort. If they don’t, they aren’t worth it. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit.

It's a good idea to get your keyword in the beginning of your content

Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. At a bare minimum, include social sharing buttons on your content. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list.

Choose short, keyword-friendly URLs

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one.

Why Do Keyword Research?

Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it’s extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a correlation between high rankings and a mention of the city in the review text. Gaz Hall, a Freelance SEO Consultant, commented: "When you delete one or more posts or pages from your site, there’s often collateral damage."

The first choice should be keyword research

Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Search engines simply want to deliver the most relevant results to their users based on search queries. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website.