As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. Currently more than half of searches account for mobile devices. The key to boosting visibility and SEO is staying active.

Use breadcrumb navigation

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or would like to save yourself some time, I would recommend hiring someone to find the domains for you. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at.

Include relevant keywords into headings and subheadings

The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile.

Number of outbound links

Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms."

Web Optimization Best Practices and Techniques

Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers are searching for. The main goal of SEO is to increase your search visibility and your organic (free) traffic. Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation. To be a part of the party, make sure your business website uses structured data markup. Authority relates to the link profile of any site. But not just the number of links. That bears little importance.