SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. Optimise your website content for the best organic reach possible. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into.
Become a source of qoutes to boost SEO
Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Some mobile sites refuse
access to anything but mobile phones,
making it impossible for Googlebot to access the site, and therefore
making the site unsearchable. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. Local businesses can’t be fully evaluated on the basis of links.
Be sure that what you're writing is truly of interest to the people who might buy your products or services
You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well. The search industry is
constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings.
Make use of long-tail & exact match anchor texts
The goal shouldn’t be to generate
links, it should be to generate buzz
or discussion; to share knowledge or
data or other insights that we know our
audiences (and prospecive customers)
will find valauble. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound after 12 months & re-compound thereafter. The most profitable relationships I’ve entered into with businesses have lasted for over 5 years during which time their fortunes have literally exploded. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. According to Gaz Hall, a UK SEO Consultant
: "Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup."
You may be better off to start from scratch rather than trying to salvage a penalized domain
If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. High-speed keyword research is
keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want.